WSQ Search Engine Marketing (SEM) Course in Singapore
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post-Secondary Education Account
The WSQ Search Engine Marketing (SEM) Course in Singapore equips professionals with skills to create, manage, and optimize Google Ads campaigns, improve PPC strategies, maximize ROI, and drive targeted traffic for business growth and digital success.
Schedule: WSQ Search Engine Marketing (SEM) Course
- 📅Days: 2 Days
- Duration: 14 Hours
- ⏰Timing: 9:30 AM – 5:30 PM
- 🏢 10 Anson Road, 26-08A International Plaza, Singapore 079903
Training Fee: Search Engine Marketing
Before Funding Bundle Course Fee: $550.00/pax + 9% GST
WSQ Search Engine Marketing (SEM) Course
| Self-sponsor/ Non-SME Company Sponsor | SME Company Sponsor | |||
|---|---|---|---|---|
| Full Course Fee (no funding) |
Age 21-39 S/PRs (SkillsFuture Funding Baseline) |
Age 40 above (SkillsFuture Mid-career Enhanced Subsidy) |
SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs) |
|
| Full Course Fee (bef funding) | $550.00 | $550.00 | $550.00 | $550.00 |
| SkillsFuture Funding (WSQ) | 0 | - $275.00 | - $385.00 | - $385.00 |
| GST (On Full Fee) | + $49.50 | + $49.50 | + $49.50 | + $49.50 |
| Total Payable ( After Funding and GST Included ) |
$599.50 ( After GST Included ) |
$324.50 ( After Funding and GST Included ) |
$214.50 ( After Funding and GST Included ) |
$214.50 ( After Funding and GST Included ) |
Payable amount after WSQ funding is eligible for further support from SFEC, SkillsFuture, PSEA & UTAP where applicable.
Who Should Attend This WSQ Search Engine Marketing (SEM) Course
This WSQ SEM Course is ideal for marketers, business owners, entrepreneurs, and digital professionals looking to master paid search advertising, optimize Google Ads campaigns, drive targeted traffic, and maximize conversions for business growth and career advancement.
Business Owners
Entrepreneur
Marketers
Business Professionals
Course Completion Requirements:
Minimum 75% attendance is required in order to complete the course and receive the course completion certificate.
Entry Requirements
Above 21 years old
High School Level English
Basic internet & computer operation skills
What Will You Learn in the WSQ Search Engine Marketing (SEM) Course?
The WSQ Search Engine Marketing (SEM) Course in Singapore is designed to help professionals, business owners, and marketers master the art of paid advertising on search engines like Google and Bing. This hands-on training will equip you with the knowledge and skills needed to create, manage, and optimize high-performing paid search campaigns that drive leads and conversions.
- Introduction to Search Engine Marketing (SEM) – Understand the fundamentals of SEM, how it differs from SEO, and why it’s crucial for businesses.
- Google Ads & PPC Advertising – Learn how to set up and manage Google Ads campaigns using Pay-Per-Click (PPC) strategies.
- Keyword Research & Bidding Strategies – Identify high-converting keywords, set bidding strategies, and optimize cost-per-click (CPC) for better ROI.
- Learn to create engaging display ads and implement remarketing campaigns to re-engage audiences and increase conversions.
- Ad Copywriting & Landing Page Optimization – Create compelling ad copies and design high-converting landing pages to boost conversions.
- Google Display & Remarketing Ads
WSQ Search Engine Marketing (SEM) Course Outline
- Identify trends of different social media platforms to optimise ad copy.
- Analyse website analytics using quality score and conversation rates to optimise ad campaigns.
- Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.
- Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation.
- Evaluate the impact of poor-quality traffic with targeted digital advertising techniques and third-party tools.
- Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
Our Trainer Profile
Abhinay Tiwari is not just a digital marketing expert — he’s a growth architect helping people turn ambition into achievement. With 20+ years of real-world experience, he brings powerful insights, practical strategies, and hands-on learning to every student and business he mentors. His approach is simple: learn fast, apply instantly, and see real results. From beginners to professionals, he inspires learners to think bigger and work smarter in the digital space. Every session with him is designed to spark confidence, creativity, and career momentum. Abhinay’s journey is driven by one goal — helping you win in the digital world.
Frequently Asked Questions (FAQ) – WSQ Search Engine Marketing (SEM) Course
The WSQ Search Engine Marketing (SEM) Course is a professional training program in Singapore designed to equip learners with essential SEM skills. It covers topics such as Google Ads, PPC (Pay-Per-Click) advertising, keyword research, campaign optimization, and analytics.
- Digital marketers looking to enhance their SEM skills
- Business owners who want to run effective online advertising campaigns
- Marketing professionals who want to specialize in paid search advertising
- Learn industry-relevant SEM strategies and best practices
- Gain hands-on experience with Google Ads and analytics tools
- Improve your ability to run and optimize online ad campaigns
- Enhance your resume with a recognized certification
- Increase your career prospects in the digital marketing industry
Upon successful completion, learners will receive a WSQ Statement of Attainment (SOA) in Search Engine Marketing, recognized by SkillsFuture Singapore (SSG).
- SkillsFuture Credit
- SSG Course Fee Subsidy (for eligible participants)
- SEM Specialist
- Digital Marketing Executive
- PPC Campaign Manager
- Performance Marketing Analyst
- Freelance Digital Marketer
No prior experience is required, but basic computer and internet skills will be helpful. The course is designed to accommodate beginners as well as marketing professionals looking to upskill.
The duration varies depending on the training provider, but it typically ranges from 2 days of instructor-led training, including practical sessions.
- Understanding Search Engine Marketing (SEM) fundamentals
- Google Ads setup and campaign structuring
- Keyword research and ad copywriting
- Bidding strategies and budgeting
- Performance tracking and analytics
Several WSQ-accredited training providers in Singapore offer this course. You can check with local digital marketing academies, polytechnics, or WSQ-certified institutions.
WSQ SEM Course-
ADDITIONAL SUPPORT
For Company
* Eligible companies can reimburse up to 90% of the payable amount via SFEC
For Self-sponsor
* Singaporean can offset the payable amount via SkillsFuture Credit (Except Mid Career Credit) and/or PSEA
* NTUC Union members can reimburse of up to 50% of the unfunded fee under UTAP
Enjoy up to $250 UTAP support. More info: UTAP
Note: Minimum 75% attendance & passing all the assessement are required for WSQ subsidy deduction.